HBO Max

Launch of the renewed HBO Max.

Challenge

HBO Max was launching their new product. A renewed HBO Max with more content than ever before. Combo was asked to activate the renewed HBO Max.

Community insights

We all know that one friend or colleague that begs you to watch Succession, the latest episode of 90 day Fiancé or the latest round of the Giro D’Italia. They are over the top fans, know everything about the series, and are totally involved when watching the series.

Campaign idea

Based on the different series we wanted to highlight with this campaign, we went on the lookout for the biggest fans of these series. We asked them to create content in which they highlighted their fandom of the series or in which we saw their first reaction when watching the series. This resulted in fun, engaging content, highlighting the renewed offering of HBO Max.

HBO Max - House of the Dragon 2

Create awareness for House of the Dragon Season 2

Challenge

The highly anticipated House of the Dragon season 2 was coming. How do we create awareness for the launch of the new season?

Community insights

House of the Dragon is a series with a strong community—a community in which people are connected through their love for dragons, fantasy, and cosplay.

Campaign idea

Based on the shared interests of the House of the Dragon community, we asked creators to show their enthusiasm through their creativity. We asked a calligrapher, an illustrator, and a cosplay artist to create a small art piece about the series.